After yesterday’s post in which I tore into Batter Blaster, I realized that I couldn’t deny you the above video. I can’t believe the company actually paid for it. At best, it makes the product seem like a SNL joke. Does making your potential customers question the authenticity of your product qualify as a good branding exercise? I guess it might, if your customer base counts among them those who would buy pancake batter that sprays from an aerosol can.
{ 4 comments… read them below or add one }
Christine 12.06.07 at 2:09 pm
Awful. Not only does it sound like the announcer is reading a script, but it looks like glue. SICK.
Jenni 12.06.07 at 4:54 pm
Ick! Are you kidding me? As a musician’s wife, I must say that jingle is awful, too.
Jenni 12.06.07 at 5:00 pm
But I said “ick” to watching them squirt Batter Blaster on the griddle.
TwentySomething 06.29.08 at 11:26 am
I’m guessing this frightening product is aimed at people who want to be trendy and “organic”, but who have ZERO cooking skills, and an inability to read/follow a recipe. I envision some poor single guy who wants warm fluffy pancakes “like mom used to make” but whose cupboards only contain the ingredients for making beer-ramen. No need to search the store for actual ingredients (not that he’d find them since he’s never ventured out of the beer and chips aisle). He can just snatch up a can of Batter Blaster and pretend to cook!