Buy Late July Mini-Cookies, and Feel Good About Yourself

As you guys know, I’m a Late July fan. At Expo, they were debuting their new Mini-Cookies, which come in Milk and White chocolate.* I tried both, and while I wasn’t wowed by the Milk chocolate version, the White chocolate cookies were amazing. They’re a little different than the full-sized cookies from the company, so you should give the Minis a shot regardless of whether or not you like the larger ones.

These cookies would also be a perfect addition to kids’ lunches. They’re a new product, and the Late July blog says they’ll be rolling out in stores during the next few weeks. So, if you’d like to buy these Mini-cookies, ask someone at your favorite natural foods store to carry them.

The best part about these Mini cookies is that Late July is giving 10% of their profits from this product line to the Jane Goodall Institute. The new Minis also have the Jane Goodall stamp off approval, with each package proudly displaying the “Good for All” seal given by the Jane Goodall Institute to ethically produced products. The Institute partners with a handful of brands, like Theo Chocolate and Green Mountain Coffee, and I think that Late July is a good match for the Institute.

In other, sadder news, I’d like to say I’m sorry about the passing away of Nicole Dawes’ father, Stephen Bernard. They founded Late July together in 2003, and he succumbed to cancer last week. You can read Nicole’s tribute to her father on her blog. Here is what Nicole says about her father’s wishes:

In lieu of flowers, it was his desire that you make a donation to the Jimmy Fund (www.jimmyfund.org), his favorite charity, and that you go out and make a sizable purchase from your favorite small food business.

So, I’m going to buy a case of product from a couple of companies I love today, and I’m going to ask the grocery buyer at my local Whole Foods to carry the new Late July Mini-Cookies in their store. Hopefully you guys will do the same…

*Okay, so the samples I received at the show say “Dark chocolate” and “Vanilla Bean.” I’m sending an email to the company for clarification, and I’ll let you guys know what the deal is.