I’ve been hearing about this for a few days now, but today I decided to see for myself what PETA’S Save the Sea Kittens campaign is all about. What are Sea Kittens, you ask? Fish. They’re fish. Regular old fish.
In yet another ill-advised and ridiculous attempt to get people to reconsider eating animals, they’re trying to rename fish as “sea kittens.” Do they seriously believe that this campaign will do any good? Sure, it’s getting them attention. I’m writing about it, and so are a lot of other people. But does attention like this ever translate into effectiveness? My feeling is that they’re being counter-productive by making themselves look silly.
Besides, have you ever seen a fish? I mean, have you ever really stared a live fish in the eye? If you’ve ever been fishing, you know what I mean. While goldfish are cute and everything, a bigger fish is pretty damn ugly, if we’re being real. Their eyes are gross, and some of them have these weird whisker-type things on their face. Also, scales are incredibly nasty.
Do you remember Sea-Monkeys? I may be dating myself as a child of the 80’s here, but they were advertised as these cute little sea-dwelling creatures that were playful and happy. Naturally, we ordered some, and do you know what they were? Brine shrimp. Definitely NOT cute. In fact, after about a week, they started eating each other until just a handful of fat Sea-Monkeys were left in the container, burping up little bits of Sea-Monkey now and then. It was horrible. THIS is what I think of when I hear the term “Sea Kittens.”
If you’re vegan, I completely respect your choice and think it’s great. Ted and I did a stint as vegans, so I can appreciate how difficult it is, and even now we eat mainly vegetarian foods. But fish is the main staple of diets around the world in various cultures, and somehow I doubt that using cute Japanese-style illustrations of fish will make the Japanese (or anyone else) stop eating fish. There are also a lot of pescatarians who opt to eat fish rather than meat proteins because of their love of animals. Veganism isn’t for everybody, despite what PETA says, and I think that trying to sway fish-eaters is a waste of marketing dollars. There are still a lot of mistreated animals who need better living conditions. While I agree that the way is which fish are raised commercially has several problems, this stupid “Sea Kittens” campaign says nothing about that.
The Sea Kittens page is trying so hard to make fish cute, and it’s just not working. They have a “Bedtime Stories” section that’s a pointless exercise in anthropomorphism, and their Create Your Own Sea Kitten feature is dumb. Really. Does dressing a fish animation in a pink dress and a tiara really make people care? And why does PETA keep talking about fish litter boxes? Are they insane?
As an organization known for its childish antics and condescending attitude, the Sea Kittens stunt will do nothing to change public opinion of the organization, and I just don’t see how it could possibly change anyone’s mind. Fish are ugly, and they’re delicious. Why not choose an animal that’s actually cute to begin with? I have to classify this campaign as yet another of PETA’s horrible ideas.
Hmm, maybe I’ll have fish for dinner. Sea Kittens are delicious!
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